Getting your Wisconsin insurance license is the first step to becoming an insurance agent in Wisconsin. Whether you’re interested in selling property and casualty insurance, life insurance, health insurance, or any combination of those lines of authority, this article has the information you need to get started.
The Wisconsin Office of the Commissioner of Insurance has a 6-step process on how to become an insurance agent in Wisconsin. We’ll walk you through step-by-step; from the license application to insurance test prep, to the Wisconsin insurance exam, and beyond.
This guide has everything you need to know to get your WI insurance license quickly and easily.
How to Get Your Wisconsin Insurance License
Getting your insurance license in Wisconsin is easy! Just follow our step-by-step guide. Be sure to bookmark this page so that you can visit it again throughout this process.
Step 1. Which Insurance Licenses Do You Need?
The first step to getting your insurance license is choosing which licenses you need. The most common licenses new insurance agents get are the property & casualty license (P&C), life and health insurance license (L&H).
The types of insurance products and policies you’ll be selling will determine which licenses you need. Here are some examples of the types of policies you can market with each license:
- Property and Casualty Insurance License – Auto Insurance, Home Insurance, Business Insurance, etc…
- Life and Health Insurance License – Life Insurance, Annuities, Medicare, Health Insurance, etc…
Most insurance agents and producers choose to get both P&C and L&H licenses, but if you plan on specializing in only one category then you don’t need every license.
Insurance adjusters require a separate license. You can find more information on becoming an insurance adjuster here: Wisconsin Insurance Adjuster License.
If you plan on specializing as a life insurance agent, then you may also need to hold a certain FINRA securities license.
Step 2. Wisconsin Insurance Pre-License Education
After you’ve determined which licenses you need, you must now take your Wisconsin insurance pre-license education courses.
Most folks choose to take their insurance pre-license course online. These courses are created specifically to give you the skills you need to pass the test. The types of licenses you choose (also known as “lines of authority”) will determine which courses you take.
Each line of authority in Wisconsin requires twenty (20) hours of pre-license education. This means that if you wish to get a Property and Casualty license, you must take forty (40) hours of pre-licensing, and for Life, Accident, and Health you must also take forty (40) hours.
You will receive a certificate upon completion of the course. Keep this certificate, as you will need it when taking your exam.
Wisconsin requires that eight (8) of those pre-license education hours must be in principles of insurance, general Wisconsin insurance laws and ethics. The remaining 12 hours consist of policies, terms and concepts, and line-specific insurance law.
For Wisconsin insurance pre-license education courses and exam prep, StateRequirement recommends:
Step 3. Fingerprinting and Background Check
Wisconsin requires that all insurance license applicants provide fingerprints prior to licensing. Giving your fingerprints will initiate a background check. If you have any prior misdemeanors or felonies, this may affect the outcome of your licensing efforts. For more information on this topic, call the Department of Insurance at (614) 644-2665 or email the License Department.
The fee for having fingerprints taken is $36.
You must complete your fingerprints with Fieldprint Wisconsin.
Give the code FPWIOCIInsurance when scheduling your appointment. Fieldprint will automatically send your fingerprints to the state.
Step 4. Wisconsin Insurance License Exam
The next step after completing all of your pre-license coursework is to take the insurance exam. You will take one exam for each line of insurance you wish to carry.
This is a proctored test, which means that you will be in a controlled environment with a person watching you. For people who haven’t tested in a situation like this should be aware of this fact, and work on taming their nerves prior to sitting for the exam.
The fee for each attempt of the exams is $75. When you show up you must have a photo ID and the original pre-license education certificate.
Each of the exams consists of one hundred (100) questions. You have two hours (2:00) to complete the test. The minimum passing score is 70% correct answers.
PSI provides content outlines for each test. Be sure to study them before attempting the exam:
- Life General and State Outline 22-01
- Accident and Health General and State Outline 22-03
- Property General and State Outline 22-05
- Casualty General and State Outline 22-07
To explain about score reporting, we will quote the PSI Wyoming Insurance Licensing Candidate Information Bulletin:
You must get 70% correct to pass the examination. Your score will be displayed on screen at the end of the examination and a score report will be emailed to you. If you fail, the emailed score report will include the diagnostic report indicating your strengths and weaknesses by examination type. Candidates taking a remotely proctored exam: Please note that you must select to end both the exam portion and survey portion of your test in order to receive your on-screen results and emailed score report. If you do not receive your emailed score report, you may reach out to email@example.com.
Check out our Insurance Exam Guide. It’s extremely in-depth, and will hopefully help you pass the first time.
Looking for a guide to passing the insurance exam in Wisconsin? Check out our Wisconsin Insurance License Exam article.
Insurance license tests are intentionally difficult, but not impossible by any means. You should study to the point of comfortability with the information before you attempt the test. Failing the exam isn’t the end of the world, but keep in mind that you will need to pay the fee each time you attempt the test.
StateRequirement recommends that you study for one exam at a time, then after passing, starting on your next line. The exams are difficult enough on their own without confusing information from one line to another. Check out our review of the Kaplan Insurance Course.
You may register to take your exams on the PSI Wisconsin Insurance page. For much more information on the exams, reference the PSI Wisconsin Insurance Licensing Information Handbook.
Step 5. Wisconsin Insurance License Application
Once you have completed your exams and fingerprinting, you are now ready to apply for your license. If you have more than one line of authority that you have passed the exam for, be sure to apply for all of those lines.
You must wait seventy-two (72) hours after passing the exams before you submit your application.
The fee for an online application is $75 per line, a $10 application fee, plus a $5.60 NIPR fee, for a total cost of $90.60.
Fill out your online application on the NIPR Wisconsin page.
Step 6. Application Review
Once you have submitted your application and have filled all the other requirements, your license application will be reviewed by the state. Your background check will also be reviewed.
If everything is to acceptable standards your license should be issued quickly. There are cases when the fingerprints returning will hold up the review time. If there are any items from your background check that need to be reviewed, it may slow down the process of issuance. If this is the case, the state may contact you to provide context to the issues that they have run into.
Applications can be processed within 24 to 48 hours; however, if your application has been deferred to the state for further review, the processing time could be delayed. When your license is issued you will receive an email from the licensing department with verification.
You’ve done the work, put in the time and effort, and now hold the key to your own success! We’re proud of you. Take five (5) minutes and celebrate.
After Getting Your Wisconsin Insurance License
Once you’ve passed your exams and completed the licensing application, you are now a licensed insurance agent in Wisconsin. A common question we hear is, “I have my insurance license, now what?” Here are a few things you can do or need to know:
- Get a job in the insurance field. Check out StateRequirement’s Insurance Jobs board
- If you’re going to sell advanced life insurance products, you’ll need to have the proper securities licenses. Series 6, Series 7, and Series 63 are the most common among insurance agents, but you’ll need to begin with the SIE (Securities Industry Essentials) exam. Find out which licenses you need with our Securities Licensing Guide
- Every two years, you’ll need to renew your insurance license. Check out our guides on Wisconsin Insurance License Renewal and Wisconsin Insurance Continuing Education for more details
- Learn how to market yourself as an insurance agent: Have a look at our Insurance Agent Marketing article
- Interested in learning how successful life insurance agents operate? Check out our How Do Life Insurance Companies Make Money article
Wisconsin Office of the Commissioner of Insurance Contact Information
125 South Webster Street
Madison, Wisconsin 53703-3474
Phone: (608) 266-8699
Fax: (608) 267-9451
License Search: Wisconsin Insurance License Search and Lookup
Wisconsin Insurance License FAQ
How long is the insurance license period in Wisconsin?
Learn how to get an insurance license renewal here: Wisconsin Insurance License Renewal
How long does it take to get an insurance license in Wisconsin?
2-8 weeks. The bulk of the time is spent studying for your Wisconsin insurance exam. Some people study for as little as one week and feel comfortable taking the exam. We recommend you take whatever amount of time you need to feel comfortable with the material. Check out our guide: How to Pass the Insurance Exam
How much does the Wisconsin insurance license cost?
The total cost for your insurance course, application, and exam will be about $375. If you don’t pass the exam the first time, add $75 for each subsequent attempt.
How do I get a life insurance license in Wisconsin?
Follow the steps above. The licensing process is the same for all insurance agent and producer licenses.
How do I get a property and casualty license in Wisconsin?
Follow the steps above. The licensing process is the same for all insurance agent and producer licenses.
Do I need business insurance in Wisconsin?
If you are operating a business based in Wisconsin, you probably need Wisconsin business insurance to protect your assets and operate safely.