What is an Insurance Producer
Updated: July 22, 2021|
Updated: July 22, 2021|
An insurance producer is a licensed salesperson working for an insurance agency. The main goal of the insurance producer is to acquire new customers and cross-sell new policies to existing customers of the agency.
In some agencies, a producer must service the policies that they have written, but this work is often completed by a customer service representative (CSR). The main intention of the producer is to sell.
In most cases, producers are licensed in both Property & Casualty Insurance and Life Insurance. Depending on how the agency is configured, they may only require one of those licenses.
The difference between an insurance producer and an insurance agent is that the agent is generally the “owner” or “principal” of the agency, and the producer is an employee of the agency.
A description of the duties performed by an insurance producer may be better summed up by examining a day in the life of a productive salesperson:
Andy is an insurance producer for the Jones Agency. He’s worked there for three years and is always in contention for top seller every month.
He and his agency principal, Sandy, have worked together to come up with realistic, yet challenging sales goals that are broken down into monthly, weekly, and daily objectives.
Andy begins his day by coming into the office and checking his email. He receives messages from clients, underwriters, and team members regarding a multitude of subjects. He also checks to see if any leads have come in overnight.
The Jones Agency has signed up for a third party service that provides online insurance leads to them. If he sees any of those in the inbox, that is the first thing he will tackle, as timeliness is of great importance when it comes to internet leads.
After he has cleared his inbox, Andy begins on his list of cross-selling opportunities. This is a list of current customers that have one type of insurance (example: auto), but not another (example: home). This is Andy’s favorite method of selling new policies, as these customers already have a relationship with the insurance company, and he can most often save them money on their premiums by adding a multi-policy discount.
Once he has spent a couple of hours on his cross-sell list, quoting policies, and updating customer profiles in the CRM (customer relationship management) program, Andy will now prepare for cold calling.
Cold calling is not Andy’s favorite part of the job, but he understands that the agency will not grow unless they bring in more customers. He gets a freshly printed list of names and numbers from Sandy and sits down at his phone for the three hours that he has allotted for this task.
Inevitably, the phone does ring from time to time, and Andy has to pause his cold-calling efforts to answer it. Luckily, the agency recently hired a CSR (customer service representative) to take care of some of the administrative phone calls, but since the CSR doesn’t have her insurance license, Andy still needs to take some of these calls to service existing policies.
During all of the activities in the day, Andy keeps a sharp eye on his email inbox. If he sees a lead come in from the lead company, he is instructed to drop everything (unless he is already talking with someone on the phone) and call them immediately. He knows that these leads are sold to multiple companies and that the first person to reach them is generally the person who gets the business.
Given all of the phone calls and other interruptions of the day, by the time Andy finishes his cold calling, it’s 4:30 in the afternoon. To finish the day, he will take one more look at his inbox to make sure there aren’t any pressing matters, then he will go to his calendar and make sure that he has scheduled follow-up calls with all of the prospects that he has spoken to today.
Now, it’s 5:00 and Andy can head home to his family, forgetting about all things insurance for the evening. He doesn’t need to loosen his tie, because he doesn’t wear one. He isn’t drenched in sweat from manual labor. Andy is a happy camper. It’s been a good day in the Jones Agency, and tomorrow will be just as good.
How the producer’s compensation is arranged is different in every situation. Some insurance companies dictate how the individual agencies will pay their employees, others make the decision on their own accord. Depending on the situation, producers may either be W-2 employees or 1099 contractors, though the latter is less common.
|State||Salary Range of Insurance Producer||Average Income Per Capita|
|Alabama||$22,000 – $39,000||$23,500|
|Alaska||$35,000 – $39,000||$33,000|
|Arizona||$24,000 – $33,000||$25,700|
|Arkansas||$31,000 – $41,000||$22,800|
|California||$24,000 – $54,000||$30,400|
|Colorado||$23,000 – $51,000||$32,300|
|Connecticut||$32,000 – $53,000||$39,300|
|Delaware||$24,000 – $26,000||$30,400|
|Florida||$32,000 – $68,000||$26,500|
|Georgia||$24,000 – $43,000||$26,600|
|Hawaii||$35,000 – $38,000||$29,700|
|Idaho||$31,000 – $34,000||$28,300|
|Illinois||$23,000 – $35,000||$30,400|
|Indiana||$24,000 – $42,000||$25,100|
|Iowa||$31,000 – $34,000||$28,300|
|Kansas||$26,000 – $39,000||$27,800|
|Kentucky||$31,000 – $65,000||$23,600|
|Louisiana||$24,000 – $40,000||$24,800|
|Maine||$28,000 – $46,000||$27,900|
|Maryland||$19,000 – $33,000||$36,300|
|Massachusetts||$33,000 – $48,000||$36,500|
|Michigan||$20,000 – $45,000||$26,600|
|Minnesota||$24,000 – $46,000||$32,600|
|Mississippi||$20,000 – $41,000||$21,000|
|Missouri||$24,000 – $42,000||$26,100|
|Montana||$25,000 – $26,000||$25,900|
|Nebraska||$30,000 – $41,000||$27,400|
|Nevada||$33,000 – $36,000||$25,700|
|New Hampshire||$33,000 – $47,000||$34,600|
|New Jersey||$20,000 – $52,000||$37,200|
|New Mexico||$20,000 – $37,000||$23,600|
|New York||$21,000 – $45,000||$33,000|
|North Carolina||$28,000 – $44,000||$25,700|
|North Dakota||No Info (National Average – $30,000)||$33,000|
|Ohio||$25,000 – $47,000||$26,900|
|Oklahoma||$24,000 – $33,000||$25,200|
|Oregon||$23,000 – $48,000||$27,600|
|Pennsylvania||$26,000 – $50,000||$29,200|
|Rhode Island||No Info (National Average – $30,000)||$30,800|
|South Carolina||$25,000 – $47,000||$24,500|
|South Dakota||No Info (National Average – $30,000)||$26,900|
|Tennessee||$24,000 – $62,000||$24,900|
|Texas||$26,000 – $49,000||$27,100|
|Utah||$20,000 – $36,000||$24,800|
|Vermont||$33,000 – $48,000||$34,000|
|Virginia||$24,000 – $41,000||$34,000|
|Washington||$22,000 – $46,000||$31,800|
|West Virginia||No Info (National Average – $30,000)||$22,700|
|Wisconsin||$29,000 – $35,000||$28,200|
|Wyoming||No Info (National Average – $30,000)||$29,600|
The information in this table is gathered from a couple of sources. Salary ranges were provided by individual members of Glassdoor.com. Income per capita figures are based on the year 2014 and gathered from this Wikipedia page.
The comparison between the salary and the average income is helpful in showing how this job type stacks up against the average job in the state. Take the information with a grain of salt, as the salaries are submitted by private individuals, and the average income per capita do not take state unemployment rates or other factors.
There are several different paths you can take to becoming an insurance producer, we will only list a few:
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Information on this page has been gathered by a multitude of sources and was most recently updated on July 2020.
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