An escalating demand for pet insurance in recent years has opened up a lucrative market for those interested and qualified to start their own pet insurance business. This venture is an appealing option to many as its flexibility allows you to operate from the comfort of your home.
This comprehensive guide will walk you through how you can get licensed to sell pet insurance from home, in addition to effective tactics for building a client base once you’ve established your business.
Setting Up Your Pet Insurance Business From Home
Establishing a pet insurance business from your home is a venture that requires a combination of planning, dedication, and the establishment of a professional workspace.
Just like any other business, the first step is understanding what qualifications are necessary and setting up an efficient home office.
Qualifications to Sell Pet Insurance
In order to be able to sell pet insurance, specific qualifications are required. The specific credentials that are required will vary depending on your state. However, in general, you will be required to:
- Complete a pre-licensing education course in your state: This is a legal requirement in most states. Even where it is not required, we recommend purchasing a course in order to ensure that you pass your exam on your first attempt; this can end up saving you both money and time
- Take the relevant insurance licensing exam in your state: State insurance exams are generally administered by Pearson VUE, PSI, or Prometric. Line-specific outlines are offered to help with your preparation
- Get fingerprinted and/or a background check: The exact fee for this will be dependent on your state but is generally less than $100.
- File an official license application: You can usually do this with your state’s Department of Insurance. This may also be referred to as the Division of Insurance, depending on your location
Despite not being a legal requirement in all states, it is essential to complete a pre-licensing course if you want to pass your exam on your first attempt.
For insurance agent pre-license education courses and exam prep, we recommend:
Building a Home Workspace
Having a dedicated workspace is essential to ensure productivity and create a clear work-life balance. Here are some key points to consider when setting up your home office:
- Space: Identify a quiet, distraction-free area in your home that you can dedicate to your work. This could be a spare room or a partitioned corner of a larger room
- Equipment: The basic equipment needed includes a reliable computer or laptop with a stable internet connection. You also need a high-quality headset for clear communication with clients and a dedicated phone line for your business
- Software: Invest in efficient software systems for documentation, scheduling, and client communication. A customer relationship management (CRM) system can be particularly helpful in managing your client base and tracking your interactions with them
Recommended: If you’re ready to begin selling pet insurance from home, make sure to check out our How to Become an Insurance Agent article.
Necessary Skills for Selling Pet Insurance
As a pet insurance sales agent working from home, you must possess certain skills to ensure the success of your business. Below are the key skills necessary for selling pet insurance.
- Communication: Selling insurance requires strong communication skills. You must be able to explain the complexities of pet insurance policies in a simple and understandable manner. Remember, you’re not just selling a product; you’re providing a service that requires trust and understanding
- Customer service: Exceptional customer service skills are key to building lasting relationships with your clients. You should be patient, empathetic, and proactive in addressing your clients’ needs and concerns
- Self-motivation and discipline: Since you’ll be working from home, staying motivated and disciplined can be challenging. Establishing a structured daily routine and setting clear goals can help you stay focused and productive
Marketing Your Pet Insurance Business
Marketing is a vital component of any business. It’s especially crucial for a home-based business like selling pet insurance, as it helps to attract and retain clients. Here’s how you can effectively market your pet insurance business.
Social Media Strategies
The influence of social media in today’s digital age is undeniable. If utilized properly, it can be a powerful tool for promoting your business. Below are some strategies to consider.
- Platform selection: Identify the social media platforms that your potential customers frequent. This could be Facebook, Instagram, LinkedIn, or Twitter. Tailor your content according to the platform you’re using
- Content creation: Regularly post engaging and informative content about pet health, insurance policies, customer testimonials, and success stories. This will keep your audience interested and informed
- Engagement: Engage with your followers by responding to comments and messages promptly. Consider running interactive sessions like live Q&As, quizzes, or polls to maintain a dynamic relationship with your audience
Many pet insurance companies hire third-party services to run their social media accounts as this saves plenty of time and effort in exchange for a small monthly fee.
As a pet insurance agent, we recommend working with Arrow; Arrow uses AI in order to offer up to five personalized posts a week, online traffic boosts, and weekly reporting. Get Arrow Now ($49 per month).
Utilizing Content Marketing
Content marketing can boost your credibility and enhance your visibility online. Here are some tips on how to utilize content marketing effectively.
- Blogs: Write informative blogs about various aspects of pet health and insurance (such as how to increase the value of your benefits portfolio). This can help establish you as an authority in the field and drive more traffic to your website
- Ebooks and guides: Create detailed guides or ebooks about pet care and insurance. Offer these for free on your website in exchange for visitors’ contact information, which can help you build your email list
- Webinars and online workshops: Host webinars or online workshops to educate pet owners about the nuances of pet insurance and why it’s important
Recommended: To read more about an effective way to kick-start your content marketing campaign, check out Sitetrail’s premium press release services.
Designing Your Business Website
A professional, user-friendly website plays a crucial role in portraying the credibility of your business. The website should clearly communicate the services you offer and make it easy for potential clients to contact you.
- About page: This should introduce you and your business. Highlight your qualifications, experience, and the unique aspects of your services on this page
- Services page: Clearly outline the types of pet insurance policies you offer. Include details about coverage, limitations, and how to file a claim
- Contact page: Provide multiple ways for potential clients to reach out to you. This could include a contact form, email address, phone number, and social media handles
We recommend the GoDaddy Website Builder for a small insurance agent company. GoDaddy meets most small business needs while providing an extremely straightforward user experience.
Pay-per-click (PPC) advertising can be an effective way to drive targeted traffic to your website. You can advertise on search engines like Google or on social media platforms. When creating your ads, remember to target them specifically to pet owners.
By following these steps, you’ll be well on your way to creating a thriving home-based pet insurance business.
Recommended: For a more in-depth look into the strategies that you can employ from home to successfully sell insurance, see our article on Selling Insurance From Home.
Sell Pet Insurance From Home FAQ
Can you make a living selling insurance?
Yes, you can certainly make a living selling insurance. That being said, it largely depends on your skills, the type of insurance you’re selling, and your commitment to the job. To read more about the strategies that successful pet insurance agents use to earn a substantial income, see our How Do Insurance Companies Make Money article.
Is pet insurance profitable?
Yes, pet insurance can be a profitable venture. As the pet care industry continues to grow, more pet owners are seeking ways to manage potential healthcare costs, making pet insurance (particularly, plans like ASPCA pet health insurance) an increasingly popular choice. To read more about how you can capitalize on this growing industry at home, see our article on how to Sell Pet Insurance From Home.
Is pet insurance a growing industry?
Absolutely. The pet insurance industry has been experiencing significant growth in recent years. This can be attributed to rising veterinary costs, increasing pet ownership, and a greater understanding of the benefits of buying pet insurance. In some industries, it’s even become commonplace for pet insurance to be offered as part of a firm’s voluntary benefits. This suggests the pet insurance market will only continue growing.
How do I become licensed to sell pet insurance?
The licensing process varies by state, but typically, you need to complete a pre-licensing education course, pass a state-administered exam, and then submit an application with the necessary fees to your state’s insurance department. Our How to Get Your Insurance License can walk you through the specifics of this process in your state.
What is the most lucrative insurance to sell?
There isn’t a definitive answer as it depends on multiple factors, including your target market and sales skills. However, life and health insurance brokers often make the most profit due to the large commissions and renewals they can make. Several insurance companies have found specialized types of property insurance, such as flood or earthquake insurance, can also be lucrative in certain markets.