How to Sell Insurance Part Time

Written by: Nik Ventouris

Last updated:

How to Sell Insurance Part Time

This comprehensive guide will illuminate your path into the world of part-time insurance sales, whether you’re looking to supplement your income, seeking a soft entry into retirement, or hoping to gain valuable experience in the insurance industry.

This article aims to provide clarity on how to sell insurance part time, guiding you through each step to successfully launch your part-time insurance sales career.

Getting Started Selling Insurance Part Time

In order to launch your career as a part time insurance agent, you’ll first need to pass your licensing exam and decide whether you want to work for yourself or someone else.

Let’s outline how you can become an insurance agent, choose the right company to work with, or set up your own insurance business.

How to Become an Insurance Agent

Becoming a part time agent involves a few critical steps:

  • Completing the required education: The educational requirements for becoming an insurance agent can vary by state, but most require at least a high school diploma or equivalent
  • Obtaining your insurance license: Every state requires insurance agents to obtain a license to sell insurance. This typically involves passing an exam that tests your knowledge of insurance basics and state insurance laws
  • Finding a sponsoring insurance company: Many states require you to have a sponsoring insurance company to obtain your license. This company vouches for you and provides additional training and resources to help you succeed

Preparing to become an insurance agent can be challenging, especially when it comes to passing the licensing exam. This crucial step requires a deep understanding of complex insurance concepts, regulations, and practices that vary from state to state.

While you can self-study for this exam, many prospective agents find the direction and structure of a pre-exam course to be far more effective in helping them to pass this exam.

Recommended Course

For all of your insurance pre-license education courses and exam prep, StateRequirement recommends:

4.7 out of 5 starsKaplan Education Company

Choosing the Right Insurance Company to Work With

Choosing the right insurance company to work with can significantly impact your earning potential as a part-time insurance agent.

When looking for the right company, make sure you pay attention to the following factors:

  • Company reputation and financial stability: Research the company’s reputation and financial stability among clients and other agents as these can affect your ability to sell policies and earn commissions
  • Product offerings: Check that the types of policies the company offers align with the needs of your target market as well as the types of insurance you are licensed to sell
  • Support for part-time agents: Find out what kind of support the company provides to its part-time agents, such as training, marketing materials, and administrative support

Setting Up Your Insurance Sales Business

Alternatively, instead of partnering with an insurance company, you can choose to set up your own business. Here are some steps to guide you through this process:

  • Create a business plan: A business plan outlines your goals, target market, and sales strategy. It serves as a roadmap for your business and can help you stay focused and motivated
  • Set up your office: Whether you’re working from home or renting office space, a well-organized work environment can improve your productivity. Ensure you have a comfortable workspace, a reliable computer, and a quiet place for phone calls
  • Invest in the necessary equipment: This includes a computer with high-speed internet for online communications and researching policies, a phone for client calls, and potentially a customer relationship management (CRM) system to track client information and sales

With your business set up, you’ll be ready to begin selling insurance part time.

Why Sell Insurance Part Time?

In today’s dynamic job market, many individuals are exploring alternative income streams. Selling insurance part time can be a lucrative and rewarding opportunity that offers flexibility and potential career growth. But, what does it really mean to sell insurance part time?

Pros and Cons of Selling Insurance Part Time

Just like being a full time agent, selling insurance part time comes with its own set of benefits and challenges. To make an informed decision about whether being your own boss is right for you, let’s delve into these specifics:


  • Flexibility: One of the primary advantages of selling insurance part time is the flexibility it offers. You can set your own hours and work from anywhere, a significant advantage for students, stay-at-home parents, or those seeking to supplement their full-time job or retirement income
  • Extra income: A part-time job in insurance sales can provide a substantial supplement to your regular income. This financial cushion is great for managing unexpected expenses or assisting in saving towards financial goals
  • Experience: Selling insurance can enhance your skills in areas such as sales techniques, customer service, and financial planning. These skills are not only beneficial within the insurance industry but are also transferable to other career paths


  • Time management: Balancing part-time insurance sales with other life commitments can be challenging. The need to meet client expectations and sales targets while managing other personal or professional duties can prove difficult
  • Variable income: Unlike a typical salaried job, part-time insurance sales typically operate on a commission basis. This means your income may fluctuate based on the number and types of policies you sell

Understanding these potential benefits and challenges will help you to assess whether part-time insurance sales align with your career objectives and lifestyle.

Recommended: For a more in-depth look into whether this career path is the right choice for you, check out our Can you Sell Insurance Part Time article.

Understanding Insurance

Before you start selling insurance, it’s crucial to thoroughly comprehend what you’re selling. This knowledge equips you with the confidence to answer client queries and provide them with the best service possible.

Here, we’ll break down the types of insurance you might sell and the essential components of insurance policies.

Types of Insurance You Can Sell

As an insurance agent, you have the option to sell a variety of insurance types. Here’s a closer look at some of these:

  • Life insurance: Life insurance is a contract that promises to pay a sum of money to beneficiaries upon the insured’s death. It provides financial support to dependents, helping them maintain their lifestyle or cover any debts left behind.
  • Health insurance: Health insurance covers medical costs, reducing the financial burden of illness or injury. With rising healthcare costs, it’s an essential product for most individuals.
  • Home insurance: Home insurance protects homeowners from financial losses related to their property. It can cover a range of events, from natural disasters to theft.
  • Auto insurance: Auto insurance provides financial protection against physical damage or bodily injury resulting from traffic collisions and against liability that could also arise

Recommended: Check out our Sell Life Insurance Part Time article for a more detailed look at what selling this type of insurance would be like.

Basics of Insurance Policies

Insurance policies can be complex, but they generally consist of a few key components:

  • Premium: The premium is the sum paid by the policyholder to the insurance company on a regular basis. The premium amount can depend on various factors, including the type of insurance, the coverage amount, and the policyholder’s risk profile
  • Deductible: The deductible is the amount the policyholder agrees to pay out of pocket before the insurance coverage kicks in. Typically, a higher deductible results in a lower premium, and vice versa
  • Coverage: Coverage refers to the specific losses and events the insurance company agrees to cover under the policy. Coverage can vary widely between different types of insurance and different policies within the same type of insurance

Understanding these basics will empower you to better serve your clients, confidently explain policy details, and consequently, sell more effectively.

Developing a Sales Strategy

A well-thought-out sales strategy is critical to your success in insurance sales. This is what will help you identify potential clients, communicate effectively, and close sales.

Let’s explore the steps to developing an effective sales strategy in more detail.

Understanding Your Target Market

Identifying your target market is the first step in developing your sales strategy. Your target market will vary according to the types of insurance you sell.

For instance, if you’re selling life insurance, your target market might include adults who are starting families, seniors looking for a policy to cover final expenses, or individuals seeking to leave a financial legacy.

Identifying these groups and paying attention to their unique needs and preferences will allow you to better tailor your sales pitch to them.

Developing an Effective Sales Pitch

The next step to focus on is ensuring that your sales pitch clearly highlights the benefits of your insurance policies. Make sure to emphasize how your policies address the needs and concerns of your target market.

Practicing your pitch until you can deliver it naturally and confidently is recommended as a well-delivered pitch will greatly increase your chances of closing a sale.

Utilizing Social Media and Online Platforms

Social media and other online platforms are powerful tools for marketing your insurance sales business as they allow you to reach a larger audience and engage with potential clients in a more interactive way.

You can share informative posts about insurance, answer client questions, and even host live webinars or Q&As. By providing valuable content and engaging with your audience, you can also build trust and position yourself as a knowledgeable and reliable insurance agent.

Keeping your business’s social media profiles exciting and full of content that engages users requires a lot of time and experience. This is why many part-time insurance agents choose to have social media management services handle their accounts for them.

Recommended Service:

As an independent insurance agent, we recommend working with Arrow; Arrow uses AI in order to offer up to five personalized posts a week, online traffic boosts, and weekly reporting. Get Arrow Now ($49 per month).

How to Sell Insurance Part Time FAQ

How to sell insurance without being pushy?

To have success selling insurance, you need to foster a customer-centric approach. Understand your clients’ needs, wants, and pain points, then guide them to solutions rather than forcing a sale. A relationship based on trust and respect is also equally important. Educate clients about the benefits and relevance of different policies without pressuring them into a quick decision.

How do you introduce yourself when selling insurance?

When introducing yourself to clients, aim for a brief, friendly, and professional statement. Include your name, role, and the company you represent. Highlight your expertise in the insurance sector and express your desire to assist with their insurance needs. For a more detailed look into effective selling strategies, see our How to Sell Insurance Part Time article.

How to sell insurance effectively?

Effective insurance selling requires a deep understanding of the products, excellent communication skills, and an ability to empathize with the customer’s needs. Tailor your approach by explaining how your insurance products can address these needs. For more information, feel free to check out our How to Sell Insurance article, which covers this topic in more detail.

How do you pitch insurance over the phone?

When pitching insurance over the phone, ensure you speak clearly and at a moderate pace. Start with a brief introduction before asking questions to understand the potential client’s needs, and explaining how your product can meet those needs. It’s important to use simple, jargon-free language throughout the call and invite questions to clarify any doubts the client might have.

How to get an insurance license?

The process of getting an insurance license varies by state, though generally, you’ll need to complete a pre-licensing course approved by your state before passing an insurance licensing exam. To read more about the specific process in your state, see our article on How to Get Your Insurance License.

Featured Articles