This article is designed with aspiring insurance agents in mind. We want to provide you with insights into how to sell disability insurance more effectively. Throughout this piece, you’ll find practical strategies and techniques specifically geared toward enhancing your sales and growing your insurance agency.

You’ll learn how to approach selling disability insurance more effectively and gain insights that can be applied directly to your day-to-day work.

How to Sell Disability Insurance Successfully

In our current age, understanding and using digital marketing strategies is key to successful insurance sales. Some of the most effective strategies are explored in more detail below:

Social Media

Social media is one of the most powerful marketing tools in your arsenal when used correctly. We’ve outlined some of the ways you can make the most of it below:

• Create helpful posts: Share tips on how to stay healthy and safe. This can help people see the value of disability insurance
• Use stories: Share stories of people who were helped by disability insurance. This can make the benefits more real
• Engage with your audience: Respond to comments and messages. This can make people feel valued and heard

Considering how much time is required to keep your profiles updated with fresh and interesting posts, many disability insurance agencies prefer to use the services of social media management professionals.

Content Marketing

Content marketing is an effective way to share valuable information and demonstrate that you are knowledgeable in this field. Here are a few ways you can get started:

• Write blog posts: Share tips on how to choose the best disability insurance. This can help people make informed decisions
• Create infographics: Use simple images to explain how disability insurance works. This can make complex ideas easier to understand
• Offer free resources: Provide checklists or guides on how to buy disability insurance. This can help people feel more confident in their decision

Pay-Per-Click Advertising

Pay-per-click (PPC) advertising is a popular and cost-effective means of reaching people who are actively searching for disability insurance. Here’s how to maximize its effectiveness:

• Choose the right keywords: Research the highest volume keywords that people search for when they need disability insurance and include these in your ads.
• Create compelling ads: Make your ads stand out by highlighting the benefits of disability insurance.
• Track your results: Monitor the data closely to make informed improvements to your ads and get better results.

Building a Website

Creating a professional and visually appealing business website is a great way to share information and connect with customers. Here’s how:

• Make it easy to navigate: Ensure that people can find what they’re looking for quickly and easily
• Include clear information: Explain what long-term disability insurance is and why it should be important to the user
• Offer a way to get in touch: Provide a contact form or phone number so that users can easily reach out to you with any questions they may have

With website builders, anyone can craft a practical and visually appealing website swiftly, effortlessly, and economically, irrespective of their technical prowess.

Tips for Selling Disability Insurance

Below are some tips you can incorporate into your approach in order to boost your effectiveness in selling disability income insurance:

• Master the product: Understand the intricate details of disability insurance, from its purpose to its benefits. Knowing more about these policies better equips you to convey their importance to potential clients, and makes you appear more trustworthy too
• Know your customers: Successful insurance producers should be able to understand the need to protect a client’s income based on their medical history. The ability to empathize with your clients in this way is crucial in highlighting the relevance of disability insurance in their lives
• Articulate clearly: The insurance world can be complex and often confusing. Therefore, it’s imperative to communicate your knowledge in simple, easy-to-understand terms. Try to avoid using complex insurance jargon — everyday language that resonates with your clients will be far more effective
• Be genuine and compassionate: Honesty and sincerity go a long way in building trust. In turn, showing your potential clients that you genuinely care about their well-being and are committed to helping them secure their financial future often translates into successful sales and long-term client relationships

How to Become a Disability Insurance Agent

If you aren’t licensed in your state, you will need to do this before you start selling disability insurance products.

Even though the specific process for this can vary from state to state, you will generally need to complete the following steps in order to get a disability insurance license:

• Complete a pre-licensing education course in your state: This is a legal requirement in most states; even where it is not required, we recommend purchasing a course in order to ensure that you pass your exam on your first attempt. This extra step can end up saving you both money and time
• Take your state’s health insurance licensing exam: State insurance exams are generally administered by Pearson VUE, PSI, or Prometric. Line-specific outlines are offered to help with your preparation
• Get a fingerprinting and/or background check: The exact fee for this will be dependent on your state but is generally less than $100
• File an official license application: This can usually be done with your state’s Department of Insurance. This office can also be known as the Division of Insurance, depending on your location